Krystina created email content: write copy, create engaging subject lines & design of emails. Set them up and scheduled using MailChimp. Used best practices for email deployment. Co-ordinated extra content for emails and social media. Design and prepare window decals for print.
Krystina Managed and updated the weekly email schedule, Created email content: including writing copy, featured product & design of emails
Set up and schedule emails using Emarsays. She also did research and presented learnings regarding email marketing best practices and co-ordinated content for digital marketing and social media. She did all the designs as well.
Krystina was on contract with The Online Jewellery Company, to get the graphics department and photo studio set up.
She was also responsible for concepts and designing website content, banners and landing pages, as well as creating content for social media, product photography and retouching, as well as design for competitions and marketing material.
Krystina has been freelancing at Prettygirl Fashion Group for 5 years and while working there she has worked on all of their brands which include Table 8, W Lane, Beme, Rockmans and EziBuy.
While working there her responsibilities included design for digital advertising which included; banner ads, competitions, digital signage, edms, and digital look books.
She was also responsible for print design, which included look books, posters, newspaper ads, brochures, door decals, clothing swing tags, sew-in labels, style guides, collateral for PR events, retouching, photo concepts and video direction.
Billabong water have developed small potable drinking water plants for livestock and human consumption. Krystina produced a video for them to show their customers some insight to why they developed this system.
Krystina is the producer for 3D instructional videos made for Nulok Roofing. She does the storyboards, manages the projects budget and resources.
Krystina designed a custom interactive facts page, which was incorporated seamlessly into the Ending HIV Wordpress site for ACON. This had to sit with the existing FROST* campaign. She did the wireframes, testing and managed the projects budget and resources.
She also came up with various concepts for online advertising banners, one which won 2015 Best Gay/lesbian Online Ad Internet Advertising Award.
Krystina produced an interactive book and game for children under 5. She did the wireframes, testing and managed the projects budget and resources.
Krystina and her partner at yolk produced the interactive component of the T-World NEXT video which interacts with Facebook and Twitter. Krystina came up with the concept and did all the design for the project.
Krystina has had the pleasure of creating various brand identities for a range of companies.
Secrect Walls was an art battle held once a month at the Oxford Art Factory. Krystina was responsible for everything online. She designed and produced the website, press releases, social media and video.
Krystina has worked on various award winning elearning projects.
While working at Ogily London, Krystina worked on print and digital campains. She worked with a copywriter to come up with various concepts and the executed the designs.
Krystina has designed various digital projects throughout the years as well.
Krystina Gibson has worked in the Netherlands, UK and Australia and has been in the advertising industry for the past 16 years. She came from a strong print background, but is now focussed on the digital side of advertising. Krystina and her partner co-founded Yolk Interactive in 2010, where they focussed on project management and new business for animation, 3D, video, apps, digital signage, email and banner AD campaigns.
While overseas Krystina worked at Tomtom International. There she was involved in redesigning device skins, UX and creating new device features. Previous to this she was at W+K Amsterdam, AKQA Amsterdam and Ogilvy London. There she was designing for AD campaigns and pitches. Previous to this she was at Spin Sydney where she worked on advertising design for fashion and other events.
In Sydney she has worked for a number of companies such as DDB, Fairfax, Vodafone, BMF, TBWA, Mosaic Brands Ltd.
BRANDS SHE HAS WORKED ON - 7-ELEVEN, AMERICAN EXPRESS, BT, IGA REWARDS, BE-ME, CISCO, COCA-COLA, MATTEL, EBAY, EZYBUY, CONTIKI, WRANGLER, LEE JEANS, MACQUARIE BANK, NONI-B, FASHION WEEK AUSTRALIA, ROCKMANS, TABLE 8, TELSTRA, TOMTOM, TROPFEST, JACQUI-E, PORTMANS, VODAFONE.
AWARDS: Krystina won 2015 Best Gay/lesbian Online Ad - Internet Advertising Award for Condom Statistics 2015.